// CASE STUDY · PLUMBING · SASKATOON
Quote calls hit voicemail. Voicemail killed conversion. We took voicemail out of the equation.
QUOTE CALLS ANSWERED
Up from ~31% before.
QUOTE-TO-BOOKING RATE
Booked walkthroughs more than doubled month-over-month.
OWNER HOURS RECLAIMED
No more evening callback shift.
// THE PROBLEM
What was breaking
Owner-operator running 4 trucks. Every plumber was on a job during business hours, so every quote call hit voicemail. About 70% never called back. The owner was working evenings just to return missed calls — and still losing them to whoever picked up first.
// THE SETUP
What we shipped
AI Receptionist live in 5 days on the existing line. Scripted to confirm service area, qualify the job (water heater, drain, repipe, leak), and book directly into the owner's Google Calendar with two visible slots.
// THE CALL
Routine water heater quote
Tuesday, 2:14pm. Owner is under a sink across town.
- AI
Hi, you've reached Reliable Plumbing — this is the AI assistant. What can I help with?
- CALLER
I'd like a quote on replacing my water heater.
- AI
Happy to help. Are you in our service area — Saskatoon and surrounding?
- CALLER
Yes, I'm in Stonebridge.
- AI
Perfect. I have Tuesday at 10am or Wednesday at 2pm available for an in-home quote. Which works?
- CALLER
Wednesday at 2.
- AI
Booked. You'll get a text with the time and a reminder the day before.
Outcome. Quote walkthrough went ahead the next day. Job closed at $3,800. Owner reports the same script has booked 8+ similar quotes per week since launch.
"I used to spend Tuesday nights returning Tuesday morning's voicemails. Now I just look at tomorrow's calendar."
— OWNER, PLUMBING COMPANY (ANONYMIZED)
Want results like this on your line?
Most businesses are live in 5 business days. Let's map your setup on a 15-minute call.
// LET'S TALK