// CASE STUDY · GARAGE DOOR · SASKATOON
The business had a Facebook page that had not been posted to in over a year. Most new customers still came from word of mouth, and the owner assumed social media would not work for a trade like his.
PAGE FOLLOWERS
Consistent posting brought in local followers who had not previously known the business existed.
DIRECT MESSAGE INQUIRIES
People started reaching out through Facebook and Instagram after seeing job videos, something that never happened before.
OWNER TIME SPENT
All content is shot, edited, and posted by Underdog. The owner reviews and approves, nothing more.
// THE PROBLEM
What was breaking
No consistent posting schedule, no video content, and no plan connecting social activity to actual leads. The owner did not have time to think about content on top of running jobs.
// THE SETUP
What we shipped
We started posting short before and after videos from real jobs, three times a week, with captions written in plain language. No stock photos, no generic tips, just the actual work.
// THE CALL
The moment it clicked
A video of a spring tune up job started getting shared locally.
- OWNER
I got three messages this week just from that one video. I did not even know people watched this stuff.
- UNDERDOG
That is the video where you showed the broken spring up close. People like seeing the actual problem, not just a finished product.
Outcome. Social media went from an ignored page to a regular source of inbound leads, with no added work for the owner.
"I thought this was going to be a waste of time. Now it is bringing in customers I never would have reached."
— OWNER, SASKATOON GARAGE DOOR COMPANY
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