// CASE STUDY · ROOFING · CALGARY

The old site loaded slowly on mobile and had not been touched in four years. Most quote requests were coming in by phone, and the owner had no idea how many people gave up before calling.

MOBILE LOAD TIME

cut by more than half

Pages that used to take several seconds to load now render almost instantly on phones.

ESTIMATE REQUESTS

up noticeably in the first two months

The new contact form and click to call buttons made it easier for people to follow through instead of abandoning the page.

UPDATE TURNAROUND

same day

The owner can request a change and see it live within the day instead of waiting weeks for a freelancer.

// THE PROBLEM

What was breaking

The site was built years earlier by a freelancer who was no longer reachable. No one on the team could make even small updates. Mobile load times were poor, and the contact form went to an inbox nobody checked.

// THE SETUP

What we shipped

We rebuilt the site on our managed platform with a mobile first layout, a working contact form tied to the business phone and email, and pages built around the services the company actually offers, storm damage repair, full replacements, and inspections.

// THE CALL

A typical update request, before and after

The owner needed a seasonal promotion added to the homepage before a storm system moved through Calgary.

  1. OWNER

    Can we get a banner up about the storm inspection offer before the weekend?

  2. UNDERDOG

    It will be live within a few hours. Send the wording whenever you are ready.

  3. OWNER

    That is the whole reason we switched. The old setup would have taken two weeks.

Outcome. The company now treats the website as a working part of the business instead of something they have to work around. Updates that used to be a hassle are now a same day request.

"I used to dread asking for changes. Now I just send a text and it is done."

— OWNER, CALGARY ROOFING COMPANY

Want results like this on your line?

Most businesses are live in 5 business days. Let's map your setup on a 15-minute call.

// LET'S TALK

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